Facebook & Instagram Ads That Grow Your Business
We plan, build, and manage Facebook and Instagram ad campaigns for businesses and brands of every size and industry, so the right people see you before they pick someone else.
Request Your Custom ProposalSee How It Works
What is Facebook ad management?
Facebook ad management is the ongoing work of planning, building, running, and improving paid ad campaigns on Facebook and Instagram through Meta Ads Manager. It covers choosing goals and audiences, writing and designing ads, setting up the Meta Pixel and lead forms, testing variations, and reporting results. A Facebook advertising agency like Big Dog Marketing handles that work so business owners can focus on customers.
See our direct mail samples, the industries we serve, or contact us for a custom proposal.
Boosting posts isn't a marketing plan
Most business owners and marketing teams have tried hitting "Boost" and gotten likes from people who'll never call. Facebook's ad tools are powerful, but the settings, special ad rules, tracking, and constant testing take time you'd rather spend running your business.
Without a clear strategy you end up paying for clicks that don't turn into conversations.
- Spending money with no idea what's working
- Ads rejected or limited by Meta's ad rules
- Leads that never get followed up
- No time to write, design, and test new ads
Facebook ads management: everything it takes to run ads the right way
You get a team that handles the details from first strategy call to monthly report.
Campaign Strategy & Setup
Goals, budget plan, and account structure built around the leads, sales, or sign-ups you actually want.
Audience Targeting
Reach the right people anywhere from a local radius to nationwide, using interests, lookalike audiences, and customers like your best ones, with special-category rules handled where they apply.
Facebook & Instagram Ads Creative and Copy
Scroll-stopping images, video ideas, and copy written for your audience, with messaging that follows Meta's ad policies and your industry's rules.
Pixel & Lead Forms
Meta Pixel and instant lead form setup so every inquiry is captured and trackable.
A/B Testing
We test headlines, images, and audiences, then put more budget behind what works.
Retargeting
Stay in front of people who visited your site, watched your video, or opened your lead form.
Monthly Reporting
A plain-English report on spend, results, and what we're changing next month.
One Point of Contact
You work directly with the people running your ads. No ticket queues.
How our Facebook advertising agency works: four steps
Strategy Call
We learn your business, goals, and who your best customers are.
Build & Approve
We set up tracking, audiences, and ads. You review and approve before anything goes live.
Launch & Test
Campaigns go live and we test variations to find what gets the best response.
Report & Improve
Each month you get a clear report, and we keep refining.
Pair Facebook and Instagram ads with direct mail
This is where we're different. We already put postcards in mailboxes, so we can show the same audience your message twice: once at the mailbox and again in their Facebook feed.
- Mail a promo, grand opening, event, or seminar postcard to your target area
- Run matching Facebook and Instagram ads to the same audience
- Retarget people who scanned your QR code or visited your page
- One team, one message, one look across mail and social
Built for any business or brand
Local & Service Businesses
Home services, dental and medical, auto, restaurants, salons, retail, and franchises. Bring nearby customers in with offers, lead forms, and retargeting.
Brands & E-commerce
Regional and national brands and online stores. Product launches, sales campaigns, and lookalike audiences that scale what's already working.
Events, Seminars & Webinars
Registrations, ticket sales, and reminders for grand openings, workshops, seminars, and online events, with retargeting to fill the room.
Regulated Industries
Real estate, insurance and Medicare, and finance. Campaigns handled under Meta's special ad category rules, with clear, educational messaging.
Facebook and Instagram ads FAQ
What does a Facebook ad agency do?
A Facebook ad agency plans, builds, and manages paid campaigns on Facebook and Instagram for its clients. That includes setting campaign goals, defining target audiences, creating ad images, video, and copy, installing the Meta Pixel and lead forms, running A/B tests, and adjusting budgets toward the ads that perform best. The agency also reports results regularly and explains what it will change next, while you keep ownership of your ad account.
Is Facebook advertising worth it for small businesses?
Facebook advertising can be worth it for small businesses because you can start with a modest budget, target people by location and interests, and track the leads or sales each ad produces. It works best with a clear offer, a defined audience, and steady testing. Results depend on your market, offer, and budget, so a managed campaign focuses on measuring what works and cutting what does not.
Is my ad spend included?
No. Your ad budget is paid directly to Meta on your own card through your ad account. Our management is separate, and you always own your account and data.
Are there industries with special ad rules?
Yes. Ads about housing and real estate, employment, credit and finance, and social issues, elections, or politics run under Meta's special ad categories, which limit targeting by things like age, gender, and ZIP code. Insurance and Medicare ads also have extra rules. We build campaigns that work within those rules using strong creative, broader location targeting, and retargeting.
Do I need a Facebook business page?
Yes. You'll need a Facebook page and a Meta ad account. If you don't have them, we'll walk you through setup and get access as a partner.
How soon will I see leads?
Campaigns usually launch shortly after you approve the ads. The first few weeks are for testing, and results depend on your market, offer, and budget, so we can't guarantee a number of leads.
Can you run Facebook ads and direct mail together?
Yes. Big Dog Marketing can send a postcard to your target audience and run matching Facebook and Instagram ads to the same people, so they see your message at the mailbox and again in their feed. We keep the offer, design, and wording consistent across both channels, and we can retarget people who scan the postcard QR code or visit your landing page.
Ready to get in front of the right people?
Tell us about your business and we'll put together a custom Facebook ads proposal.
Request Your Custom Proposal