Privacy Policy

Effective date: October 23, 2026

Big Dog Marketing ("Big Dog," "we," "us") operates unleashwithbigdog.com and its client portal (the "Services"). This policy explains what we collect, how we use it, and your choices.

Contact: Walker Zivi, Big Dog Marketing, 11091 Trojan Ct, Westminster, CO 80031 · marketing@thebigdog.llc

1. Information we collect

You give us directly

  • Contact and form data: first and last name, email, phone number, company, and any other details you type into our website forms or event pages.
  • Event RSVPs: name, email, phone, the event you RSVP to, your RSVP code, seat or time-slot selections, and whether you asked for text confirmations and reminders.
  • Account data (brokers/clients): username, email, hashed password, role, and account settings.
  • Payment data: Square processes payments. Your full card number goes to Square, not to us. We get back limited details such as amount, status, and a transaction reference.

From our clients or partners. Our clients and partners may upload contact lists (CSV import) with names, emails, phone numbers, company, and custom fields. We process these lists for them.

From communications

  • Text messages: messages sent and received, phone numbers, timestamps, delivery status, and opt-in/opt-out (STOP) records.
  • AI phone calls: calls placed or answered by our AI voice agent are recorded and transcribed. We keep the call time, duration, numbers, outcome, transcript, and an AI-generated summary. If you ask for a person, we also log any transfer to a live agent.
  • Consent records: the channel, the number or email, the time, the source of the consent, the IP address, and the consent wording shown to you.

Collected automatically

  • Cookies: strictly necessary session cookies that keep you signed in and protect forms (CSRF tokens), plus a cookie that remembers where to return after login. We do not use advertising cookies. We do not use analytics, tracking pixels, or similar tools.
  • Security data: IP address (sometimes stored only as a keyed hash to limit abuse), browser details, and audit logs of account activity.

2. How we use information

  • To run events, process RSVPs and seat bookings, and send confirmations and reminders
  • To send the texts, emails, and calls you agreed to, and to honor opt-outs
  • To provide the portal to our clients and brokers
  • To process payments through Square
  • To score and organize leads for our clients (for example, a lead score)
  • To secure the Services, prevent fraud and spam, and keep audit records
  • To comply with the law and enforce our Terms

3. How we share information

We do not sell personal information. We do not share mobile numbers or SMS opt-in data with third parties or affiliates for their own marketing. We share data only with:

  • Service providers that work for us: Twilio and SMS8 (texting; SMS8 sends from phones we or our clients control), ElevenLabs (AI voice, recording, and transcription), Square (payments), Google (Calendar, for scheduling and booking), plus our hosting and email providers.
  • Our clients and brokers, for contacts and events they run on the platform
  • Legal authorities and others when required by law, to protect rights or safety, or as part of a business transfer

4. Security

Passwords are hashed. Website form submissions are encrypted at rest (XChaCha20-Poly1305). Access is controlled by account and role, and actions are audit-logged. No system is perfectly secure.

5. Retention

We keep data while it is needed for the purposes above. Consent and opt-out records may be kept longer to prove compliance. Call recordings and transcripts are kept for 90 days.

6. Your choices and rights

  • Texts: reply STOP to opt out, or HELP for help.
  • Email: use the unsubscribe link or email us.
  • Access, correction, deletion: email marketing@thebigdog.llc. Depending on where you live (including Colorado under the Colorado Privacy Act, if it applies), you may have rights to access, correct, delete, or move your data, and to opt out of targeted advertising, sale, or profiling. You may appeal a denied request by replying to our decision.
  • If a client of ours uploaded your information, we may send your request to that client.

7. Children

The Services are not intended for anyone under 18. We do not knowingly collect data from children.

8. Changes

We will post updates here and change the effective date above.